About Brad Harvey

You’ve landed on the website of Brad T. Harvey, a personal collection of posts on home, work, play, garden and food. Feel free to browse, and maybe you’ll find some helpful info I’ve shared.

To make money, I work in online media, mainly in content strategy and marketing, social media marketing, project management, freelancer management, UX/UI, SEO, copy writing and editing, recipe development, monetization, analytics. That kind of stuff.

I’m also a degreed chef (Culinary Institute of America) with a deep knowledge of international cuisine. I run a website called Whats4eats.com that has a boatload of recipes from around the world. It’s a life project, and my aim is to gather the core set of recipes for every country on the planet. Check it out. I guarantee you’ll find something to try out.

If you want more information about my work history, head on over to my profile on LinkedIn. And drop me a line if you’d like to talk.

LinkedIn Profile

Brad Harvey
Content Manager and Social Media Strategist at NCG.coop
Iowa City, Iowa Area | Online Publishing
Summary

With years of online experience and a foundation in the culinary arts, I’m the ultimate mashup. I pair a love of the ever-changing landscape of interactive media with a deep passion for food and cooking.

Strategic planning, tactical implementation and exceptional organization are my strong points. Quick changes in direction don’t faze me, and I can effectively communicate strategies up and down the line.

I have successfully managed diverse teams of employees, emphasizing development, growth and a view to the long term.

Web:
Content strategy and marketing, social media marketing, project management, freelancer management, UX/UI, SEO, copy writing and editing, recipe development, monetization, analytics

Culinary:
Degreed chef, deep knowledge of international cuisine, food trend spotter, forager, gardener

Experience
Content and Social Media Strategist (2013 - Present)
National Co+op Grocers (NCG)
Partnership, 51-200, Retail

Project managed rebuild and migration of both the member-facing (NCG.coop) and consumer-facing (Strongertogether.coop) websites of a business services cooperative organization whose members are retail cooperative grocery stores located throughout the United States.

Provide ongoing project management of development for organization's main web properties to improve engagement and usability, with an emphasis on UX, usability and cross-channel performance.

Monitor NCG's social media presence with an eye to creating a larger and more engaged audience, to champion the cause of cooperative grocers and to drive increased member sign-up and in-store traffic.

Conferences Attended
- Content Marketing World 2015, Cleveland, OH
- Progressive Grocer Summit 2015, Chicago, IL
- SXSW Interactive 2014, Austin, TX
- DrupalCorn 2013, Iowa City, IA

Editor and Publisher (1999 - Present)
Whats4eats.com
Self Owned, myself only, Publishing

Built and maintain Drupal-based website devoted to international recipes and cuisine.
Write all original content for inclusion on web pages and blog. Designed entire website, from layout to formatting to dynamic content to SEO optimization. Use web analytics to drive content generation.

Maintain strong feedback relationship with visitors through e-mail, blog, newsletters, comments and social media.

Monetized and optimized site with Google Adsense, Google Paid Search and Amazon affiliate program.

Strong knowledge of XHTML, CSS, XML, RSS. Working knowledge of JavaScript, PHP, Apache and MySQL.