Point of View Marketing

Diana Vreeland quote

Point-of-view marketing is communications that support what your brand – company, product or personal – stands for. This type of marketing is particularly important for Millennials, as they want to consume from companies that have a clear point of view, one that they identify with. Authenticity and transparency are key.

How to market with a point of view

  • Know your values: Identify them them and list them out
  • Back it up with content and action: Use that list to drive editorial
  • Involve your audience: Use social media and commenting to engage visitors
  • Face your fears: You can’t please everyone, but those you do are more likely to become evangelists

Source: Buffer.com