Point-of-view marketing is communications that support what your brand – company, product or personal – stands for. This type of marketing is particularly important for Millennials, as they want to consume from companies that have a clear point of view, one that they identify with. Authenticity and transparency are key.
How to market with a point of view
- Know your values: Identify them them and list them out
- Back it up with content and action: Use that list to drive editorial
- Involve your audience: Use social media and commenting to engage visitors
- Face your fears: You can’t please everyone, but those you do are more likely to become evangelists